Virtual Try-On Kiosk for Retail Stores in India
Let your customers see how clothing looks on them, without entering a fitting room. AR-powered smart mirrors designed and built in India for Indian retail.
From fashion chains and ethnic wear showrooms to eyewear stores and wedding boutiques, virtual try-on technology is transforming how Indian shoppers make purchase decisions.
What Is a Virtual Try-On Kiosk?
A virtual try-on kiosk is an in-store AR mirror that lets shoppers see clothing, accessories, or makeup on themselves without physically trying items on. The customer stands before a camera-equipped screen, selects garments from a digital catalogue, and AI generates a realistic visualisation of the outfit on their body in real time. For retailers, virtual try-on reduces product returns by up to 28% (Deloitte 2024), increases conversion rates by 27% on average (Shopify 2024), and significantly shortens fitting-room queues during peak hours. Bamigos.com designs and manufactures virtual try-on kiosk hardware and software at its New Delhi facility, serving fashion retail chains, ethnic wear showrooms, eyewear stores, and wedding boutiques across India. Each deployment includes the kiosk hardware, generative AI software, catalogue digitisation, on-site installation, fleet dashboard access for multi-store management, and pan-India support. All from a single Indian manufacturer established in 2022.
Inside the Virtual Try-On Experience
A virtual try-on kiosk is a screen with a built-in camera and AI software that lets retail customers see how clothing, jewellery, or eyewear looks on them without physically trying anything on. The customer stands in front of the screen, selects items from a digital catalogue, and sees a realistic visualisation of themselves wearing the garment.
Think of it as an intelligent mirror. The technology detects the customer's body shape and proportions, then generates or overlays the selected garment in real time. Modern generative AI systems produce photorealistic results, understanding how different fabrics fold, stretch, and drape on different body types.
Google launched virtual try-on in India through Google Shopping, covering billions of apparel listings. Aza Fashions introduced India's first occasion-led virtual try-on in May 2026. The technology is proven and consumer expectations are shifting.
How It Works
Why Retail Brands Are Adopting Virtual Try-On
Published research and retailer reports document measurable business impact from virtual try-on deployments. Here are the key findings from named sources.
Higher Conversion Rates
Shopify's 2024 merchant survey found fashion brands using AR try-on reported a 27% average increase in conversion rates compared to static image catalogues.
Source: Shopify 2024 Merchant Survey
Fewer Product Returns
Deloitte (2024) reported up to 28% reduction in product returns for eyewear retailers using virtual fitting. Warby Parker reported a 45% reduction in returns six months post-implementation.
Source: Deloitte 2024; Warby Parker
Longer Customer Engagement
Target's AR feature showed a 25% increase in time-on-product for categories with virtual try-on enabled.
Source: Target AR Feature Data
Increased Purchase Confidence
Nordstrom research found a 62% increase in purchase confidence among customers using their virtual sizing tool.
Source: Nordstrom Research
Consumer Preference for AR
Amazon data shows products with AR viewing options receive a 20% higher click-through rate than those without.
Source: Amazon Data
Higher Customer Lifetime Value
Sephora analytics showed customers who used virtual try-on had 19% higher lifetime value over 12 months compared to non-users.
Source: Sephora Analytics
Who's Already Using Virtual Try-On
From Google to Indian luxury fashion brands, virtual try-on is being deployed at scale. These are documented public deployments, not projections.
Virtual try-on launched in India, covering billions of apparel listings using a custom AI model that understands how fabrics fold, stretch, and drape on different body shapes
Source: Google Blog
Launched India's first occasion-led virtual try-on in May 2026, covering 50+ designers and 10,000+ styles across Indian wedding occasions
Source: ANI News, May 2026
1 in 4 app users use virtual AR try-on. 3x growth in AR usage. Over 10,000 eyewear styles available for virtual trial
Source: India AI (govt), Analytics India Magazine
3D virtual jewellery try-on with 20% increase in conversion rates. Expected 30-40% of business from the feature
Source: Indian Retailer, Mobility India
Acquired virtual try-on startup Zeekit. "Be Your Own Model" feature covers 270,000+ apparel items across private labels
Source: TechCrunch, Walmart Corporate
Physical AR Mirrors deployed in Men's Wearhouse and Nike stores. Brands using AR mirrors are 82% more likely to be recommended by customers
Source: Snap Partner Summit, MIT Technology Review
Use Cases for Indian Retail
Virtual try-on technology serves different retail formats. Here's how it applies to the Indian market specifically.
Fashion Retail Chains
Reduce fitting room load across multiple stores. Let customers browse and visualise entire collections without queuing for a changing room.
Premium Ethnic Wear
Sarees, lehengas, sherwanis: garments that take time to drape and change. Virtual try-on lets customers see themselves in dozens of outfits in minutes.
Wedding & Occasion Shopping
Wedding shopping means visiting multiple stores and trying 50+ outfits. A virtual try-on screen dramatically speeds up shortlisting before final trials.
Eyewear & Jewellery Retailers
Already proven at scale in India. Lenskart (1 in 4 app users use AR try-on, 3x growth in AR usage), CaratLane (20% increase in conversion rates), and Tanishq (via mirrAR with 150+ jeweller clients).
Mall & Department Stores
Deploy in high-traffic zones to drive footfall. "Endless aisle" mode lets customers browse online inventory not physically in the store, increasing average order value.
Brand Activations & Pop-Ups
Use virtual try-on as an engagement tool at product launches, exhibitions, and pop-up stores. Every try-on generates shareable content and captures customer data.
The Technology Behind Virtual Try-On
There are three main approaches to virtual try-on, each with different strengths. The right choice depends on your product category, store environment, and customer experience goals.
AR Overlay
Superimposes a 2D garment image on the live camera feed using body landmark detection. Real-time, works on standard cameras.
3D Avatar & Simulation
Creates a 3D model of the customer's body and applies garments with fabric physics simulation. Most accurate for fit assessment.
Generative AI
AI generates a photorealistic image of the customer wearing the garment from a standard product photo. No 3D scanning needed, dramatically reducing catalogue setup costs.
A note on generative AI (2025-2026): The latest wave of virtual try-on uses generative AI models that work from standard product photographs, eliminating the need for expensive 3D garment scanning that previously made large-catalogue deployments impractical. Google's virtual try-on in Shopping, OTB Group (Diesel, Jil Sander), and ASOS are all using this approach.
Why Work With an Indian Manufacturer
Virtual try-on hardware can be imported, built from off-the-shelf components, or designed by a manufacturer who understands Indian retail environments. Each approach has different trade-offs.
| Factor | Indian Manufacturer | Imported Kiosk | Software-Only SaaS |
|---|---|---|---|
| Hardware | Built in India, GST invoiced | Import duty + international shipping | You source your own hardware |
| Support | On-site across India | Remote or through reseller | Email and chat only |
| Customisation | Hardware + software + branding | Limited to software layer | Software customisation only |
| Lead time | Weeks | 2-3 months with customs | Days (no hardware) |
| Warranty | Direct from the manufacturer | Through distributor/reseller | Software warranty only |
| Indian retail context | Designed for Indian stores, malls, power conditions | Designed for Western retail | Generic software |
What Bamigos.com Brings to Virtual Try-On
Bamigos.com is an Indian manufacturer of interactive technology for retail and entertainment venues. We design, build, and support hardware and software products from our facility in New Delhi, including AI-powered kiosks deployed across India.
In-House Design & Manufacturing
Hardware, firmware, software, and electronics designed and built in New Delhi. Not assembled from imported parts. Engineered from scratch.
Proven Kiosk Platform
Our AI kiosk hardware is already deployed in malls, hotels, and entertainment venues across India. The same platform architecture powers virtual try-on.
AI-Powered Software
Proprietary AI pipeline for real-time image processing. Continuously updated, not a one-time installation that goes stale.
Pan-India Installation & Support
We install and service equipment across India. On-site support, not remote troubleshooting from another country.
Fleet Management Dashboard
Centralised dashboard to monitor and manage kiosks across multiple store locations. The same system our existing clients use to manage their deployments.
Custom Branding & UI
Every deployment is configured to match your brand. UI, catalogue organisation, colours, and customer experience flow.
Frequently Asked Questions
Explore Virtual Try-On for Your Store
Tell us about your retail format, clothing categories, and number of locations. We'll discuss how virtual try-on technology can work for your specific setup.